How to put together an effective and professional Digital Marketing report?

Measure, analyze and show real results to your customers or team. With Master Metrics create professional reports with our templates or create them 100% customized.

Create your Reports with Master Metrics

A digital marketing report is a visual document that gathers all the results of your campaigns in one place: web traffic, conversions, ad performance, SEO positioning and more.

Detect opportunities for improvement

Communicate results to customers or teams

Making data-driven decisions

How to make a Digital Marketing Report
[Step by Step Guide].

Define your objectives and key KPIs.

Every good report starts with knowing what you want to measure: conversions, reads, ROAS, SEO visibility?

2. Select your data sources

Google Analytics 4, Meta Ads, Google Ads, Search Console, CRM, Email Marketing... Make sure you have reliable and updated sources.

3. Set the frequency of the report

Monthly, weekly, biweekly? It depends on the speed of your campaigns and who is going to read it.

4. Visualize your data with professional tools

At MasterMetrics we use Looker Studio to create automatic, interactive dashboards tailored to each business.

5. Tailor it to your audience

A client needs to see impact, not technical metrics. A CMO needs to focus on ROI. Adjust your presentation according to who is going to read it.

Automate your Reports with MasterMetrics

Leave behind manual Excels and eternal PDFs.
At MasterMetrics we create automatic dashboards that are updated in real time, integrating data from:

  • Google Analytics 4
  • Google Ads
  • Meta Ads (Facebook and Instagram)
  • Search Console
  • LinkedIn Ads
  • CRMs and Email Marketing Platforms

Creamos cada informe con diseño personalizado, para que cada cliente vea justo lo que necesita.

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Frequently Asked Questions about Digital Marketing Reports

1. What tools can I use to create a digital marketing report?
The most common are Google Looker Studio, Power BI, DataBox, Master Metrics and Tableau.
2. What should a good digital marketing report include?

Key metrics (KPIs), context, comparison with previous periods, and recommendations. No data without analysis.

3. How often should a report be sent?

The ideal is monthly, although it depends on the type of campaigns. Weekly reports can also be done for performance tracking.