What is a Dashboard Marketing and why do you need it?
Centralize all your metrics in one place, visually clear and updated in real time.
A marketing dashboard allows you to make faster decisions, show results and optimize each channel with precision.
Real-time monitoring of campaign performance
View data from multiple sources in one place
Detect what is working and what needs adjustment
How to create a Marketing Dashboard
[Step-by-Step Guide] [Step-by-Step Guide
Define your KPIs and objectives.
The first thing to do is to be clear about what you want to measure: sales, leads, engagement, advertising ROI?
2. Select your data sources
Integrate tools such as Google Analytics, Meta Ads, Google Ads, Search Console, CRMs, email marketing platforms and more.
3. Choose the right visualization tool
At MasterMetrics we use Looker Studio, ideal for its flexibility, connection with sources and customization.
4. Design a clear and visual structure
Separate by sections (SEO, Ads, Web, Social Media). Use colors, icons and graphics that make the dashboard intuitive.
5. Automate data updates
The real value of a dashboard is that it updates itself, without manual tasks. This way you always work with real data.
Automate your Marketing Dashboard with MasterMetrics
We create custom dashboards that update themselves, reflect what matters and are designed to match your brand.
We work with:
- Google Analytics 4
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- Cloud Store, Shopify
- CRMs such as HubSpot or Close
Frequently Asked Questions about Marketing Dashboards
1. What is the difference between a report and a dashboard?
The report is usually static and periodic. The dashboard is dynamic, visual and interactive, ideal for constant monitoring.
2. What tool do you recommend to create a marketing dashboard?
Can I have a dashboard for my customer or team?
Yes, we design dashboards for both agencies and internal marketing teams.