In the world of sales and digital marketing automation, more and more platforms are emerging that promise to improve customer relationships and optimize internal processes. Kommo is one such tool that, while it may not have the same visibility as giants like HubSpot or Salesforce, offers very interesting solutions, especially for small and medium-sized companies looking for flexibility, simplicity and customization.
But what exactly is Kommo and how can it help you improve your marketing and sales processes?
What is kommo
Kommo (formerly known as amoCRM) is a CRM (Customer Relationship Management) focused on omnichannel communication and sales automation. Unlike other more complex platforms, Kommo is intuitive, visual and focused on conversation as the driver of sales.
The tool allows you to integrate chats from WhatsApp, Messenger, Instagram, email and other messaging channels into a single interface, making it easy to manage contacts and conversations without having to jump between multiple platforms. In addition, it offers visual pipelines, task automation, nurturing campaigns and real-time lead tracking.
What is kommo used for?
Kommo is designed to manage the entire customer lifecycle, from initial acquisition to final sale and loyalty. Its great differential is its focus on conversation-based sales, something fundamental in the current context where fast and personalized communication is key.
Among its main uses, the following stand out:
- Centralize communication: integrate in one place all messages coming through WhatsApp, Instagram, email, Telegram, Facebook Messenger and other channels.
- Automate sales processes: set up automatic follow-up flows, reminders, message sending, pipeline stage changes, among others.
- Manage prospects and customers: create organized, segmented and enriched databases from lead conversations and activities.
- Create visual sales funnels: clearly see what stage each lead is in and what actions need to be taken to close the sale.
- Send personalized campaigns: use the information collected to send specific and relevant messages to each customer or lead segment.
For marketing and sales teams that need an agile tool, especially in environments where WhatsApp and social networks are the main contact channels, Kommo becomes a very competitive option.
integration with other platforms
Another strength of Kommo is its ability to integrate with hundreds of third-party tools, such as:
- Email marketing systems.
- Ecommerce platforms.
- Automation tools.
- Internal management applications.
In addition, it offers an open API that allows custom developments, which is ideal for companies that need to adapt the tool to their own workflows.
