To stand out on TikTok, it's not enough to just create engaging content, you also need to analyze the key metrics that the platform offers. These statistics give you deep insight into how your videos are performing and help you optimize your strategy for better results.
1. Visualizations
Views are the most basic metric and tell you how many times your video has been viewed. It's a great way to measure the initial reach of your content, but don't stop there; it's important to dig deeper to really understand the impact of your videos.
2. Display time
Viewing time is crucial to the TikTok algorithm. This data reflects the total amount of time users have spent watching your video. The longer this time is, the more likely TikTok is to recommend your content to more people.
Completion rate
The completion rate tells you the percentage of people who watched your video to the end. A high percentage suggests that your content is engaging and keeps the viewer's attention, which is a good indication for the algorithm.
4. I like it
Likes are a simple way to measure the approval of your audience. Although it is an important metric, it should not be the only indicator of success, as it is more superficial compared to other deeper metrics such as comments or completion rate.
5. Comments
Comments reflect the level of interaction and engagement your content is generating. They are valuable because they indicate that users are not only watching your video, but are also interested enough to participate in a conversation.
6. Shared
Shares are one of the most powerful metrics in TikTok. When a user shares your video, it means they find it valuable or entertaining enough to show it to others. This also amplifies your organic reach, as your content reaches new audiences.
Understanding and monitoring these key metrics is essential to optimizing your TikTok strategy. Not only will they help you understand what type of content resonates most with your audience, but they will also allow you to adjust and improve your future videos to maximize engagement and reach.
