Master Metrics recognized by Tekpon as one of the best marketing analytics tools in 2025

Differences between Query Metrics and Calculated Metrics in Marketing Dashboards

Understanding and properly using Query Metrics and Calculated Metrics enables marketing teams to create more effective dashboards aligned with their strategic objectives.

How to extract data from advertising platforms with Master Metrics

In today's digital marketing environment, collecting and analyzing data from various advertising platforms is essential to make informed decisions. Master Metrics offers an end-to-end solution to centralize and customize this...

How to create alerts for advertising campaigns

In the dynamic digital marketing environment, monitoring the performance of advertising campaigns in real time is essential to ensure their success. Master Metrics offers an effective solution to automate this process.

What are the essential components of a marketing dashboard?

Master Metrics offers an intuitive solution that allows you to build customized dashboards, integrating multiple data sources and facilitating decision making based on key metrics.

How to create a conversion funnel in Meta Ads without dying in the attempt

Imagine you are a soccer coach. Your goal is clear: to win the game. But to achieve it, it is not enough to put eleven players on the field and wait for them to be inspired. You have to develop a strategy, know your opponent, choose the right tactics and plan every step of the...