What's New at Meta Connect 2024

Meta Connect 2024 wowed the audience with innovations in artificial intelligence, augmented reality (AR) and virtual reality (VR). From new devices to advances in AI, the conference showcased products that reinforce Meta's leadership in immersive technologies. Below, we explore the main innovations announced at this key event.

Meta Quest 3S: Mixed Reality More Accessible

Meta launched the Meta Quest 3S, a mixed reality device that offers a more affordable alternative within Meta's range of headsets. With a starting price of $299.99, it is designed for users who want to explore virtual reality without investing in the more expensive models. Although it has fewer features than the Quest 3, the Quest 3S allows users to experience immersive games and VR applications at a competitive price.

Orion Glasses: Augmented Reality Revolutionized

One of the most anticipated announcements was the new Orion Glasses. This augmented reality device is lighter and more powerful than any previous Meta product. Weighing less than 100 grams, the glasses allow users to interact with digital objects in their real environment. In addition, they are equipped with generative AI that recognizes objects and facilitates interactions such as video calls and searching for visual information in real time.

Although the Orion Glasses are not yet available to the general public, Meta plans to commercialize them in the next few years, marking a milestone in the move towards an augmented reality experience for everyday life.

Flame 3.2: Multimodal Artificial Intelligence

Meta also introduced Llama 3.2, its most advanced artificial intelligence model. Unlike previous versions, Llama 3.2 can process both text and images, making it a multimodal model. This opens up new possibilities for content creation and interaction with virtual assistants, positioning Meta as a key player in the competitive AI field.

With this upgrade, Meta continues to enhance its natural language processing and visual intelligence capabilities, boosting not only its internal platforms but also its ability to compete with other advanced AI models.

AI Chatbot with Celebrity Voices

Meta's AI chatbot received a significant update by incorporating celebrity voices such as John Cena and Judi Dench. This new feature makes interactions more fun and personalized, as users will be able to talk to their favorite celebrities. The functionality will be available on Meta's most popular platforms, such as Instagram, Messenger and WhatsApp, which promises to make daily interactions on these networks more engaging.

Meta Connect 2024 made it clear that Meta remains committed to the convergence between artificial intelligence and immersive AR and VR experiences. Announced innovations in devices such as the Orion Glasses and Meta Quest 3S, along with AI advancements such as Llama 3.2, point to a future where interaction with technology will be more natural and accessible than ever before.

These innovations consolidate Meta's vision of a more integrated and personal metaverse. Undoubtedly, companies and individual users will be watching for further updates and releases, hoping to get the most out of these transformative tools.

save time in your reporting and get better results in your campaigns

The advantages of using a dashboard for Meta Ads

The advantages of using a dashboard for Meta Ads

Managing Meta Ads campaigns can become complex when you manage multiple ads, audiences and metrics. A dashboard allows you to centralize information, optimize decision making and improve the performance of your campaigns. If your agency or business...

Explore the potential of Amazon Ads to boost your sales

Explore the potential of Amazon Ads to boost your sales

Amazon Advertising is an essential tool for sellers looking to stand out in the digital marketplace. With millions of daily active users, Amazon offers a fertile field to boost visibility and sales of your products. Types of Ads on Amazon...

Save time on reporting and get better results from your Ad campaigns