As we have been accustomed for some time, each update of Google Analytics (GA4) brings new integrations and optimizations to make it easier for us to analyze our websites. On this occasion, the new version brings with it more Artificial Intelligence integrations that will be very useful.
These are the main novelties
The most important thing about this new GA4 update is that now we will be able to receive, thanks to a series of predictive functionalities, alerts when an anomaly is detected in our site's traffic. What does this mean? If our visits go up or down abruptly, GA4 will detect this and give us an insight of what happened.
Not everything is traffic
In addition to detecting anomalies in the visits to our website, we will be able to customize these alerts to warn us when there is a drop, or rise, in the conversion rates or in some event of our users that we have predetermined.
The latest update to Google Analytics 4 (GA4) brings with it tools and enhancements that significantly boost businesses' analytics capabilities. With the new predictive analytics dashboard, improved integration with Google Ads, and the ability to create custom events, GA4 enables marketers to gain deeper insights and make more informed decisions. In addition, advanced audience targeting and optimized attribution reporting help maximize the effectiveness of marketing campaigns. Embracing these new features is crucial to staying competitive and efficient in the dynamic world of digital marketing.
