When an agency or digital marketing team starts to grow, having a CRM becomes indispensable. A common question arises: Kommo or Pipedrive? Both have different approaches to organize commercial work, automate tasks and centralize the relationship with leads and customers. In this article, we compare them in terms of functionality, ease of use and integration with the digital ecosystem.
Kommo: communication at the core
Kommo (formerly amoCRM) stands out for its native integration with channels such as WhatsApp, Instagram, Telegram and Facebook Messenger. Designed for teams that interact with customers from multiple platforms, it allows you to centralize messages and move forward in the funnel without leaving the CRM.
In addition, its interface is simple, visual and accessible for those who do not have a technical profile. Kommo also offers automations and basic chatbots, very useful for immediate follow-up of leads in performance campaigns.
Pipedrive: structure, metrics and scalability
Pipedrive is a more robust option, ideal for organizations with longer sales cycles or that handle multiple products or services. Its great advantage is the ability to customize pipelines, configure specific rules per stage, and access detailed conversion, team activity and sales projection reports.
It also has an extensive marketplace to integrate other platforms such as Gmail, Google Calendar or invoicing tools.
What role does a dashboard play in all this?
Regardless of the CRM you choose, sales management is not complete without a good layer of analytics. Having visibility into how campaigns are impacting, which channels are generating quality leads or how the cost of acquisition is evolving is key to scaling.
For this reason, many agencies integrate their CRMs with a Digital Marketing Reporting Dashboardwhere they can cross-reference data from Google Ads, Meta Ads, CRM and other channels.
Solutions such as Master Metrics allow you to automate these reports and customize them by customer, service or channel, saving operational time and improving decision making.
Conclusion
Kommo is agile, multichannel and very accessible. Pipedrive, on the other hand, offers structure, advanced metrics and depth of customization. Both tools play a key role in organizing commercial work, but the real differential comes when they are combined with an intelligent dashboard that puts all the data on the table.
