Setting up a store on Tiendanube is an excellent option for entrepreneurs and SMEs in Argentina who want to take their business to the digital world. However, when starting out, it is easy to make some mistakes that can affect the performance and sales of your store. Here we review the most common mistakes when creating a store in Tiendanube and give you practical tips to avoid them and optimize your e-commerce from the beginning.
Failure to correctly define the target audience
One of the most basic but frequent mistakes is not being clear about the audience you are going to sell to. Many entrepreneurs believe that their product is "for everyone", but a store without a well-defined audience tends to lose strength in its marketing messages and sales strategies. Define who your ideal customer is: age, location, interests? The better you know your audience, the easier it will be to create an experience and message that connects.
How to avoid it:
Before launching your store, research the profile of your potential customers and adapt both the design and content of your Tiendanube to meet their needs and interests.
2. Unattractive or confusing design
The design of an online store is crucial. Tiendanube offers customizable templates, but it is important to adapt them correctly so that the site is visually appealing and easy to navigate. An overloaded or unclear design can cause customers to abandon the store without buying.
How to avoid it:
Opt for a simple, professional design that reflects your brand identity and allows products to stand out. Make sure the navigation is clear, and that customers can easily find what they are looking for.
3. Low quality or outdated images
Product images are an essential aspect of any online store. Often, entrepreneurs underestimate the impact of low quality or generic photos, which negatively affects product perception and customer trust.
How to avoid it:
Invest in good product photos that show important details and features. Use adequate lighting and, if possible, show products from different angles so that customers can see what they are buying.
4. Ignore SEO in the initial configuration
SEO is essential for your store to be visible on search engines like Google. Many entrepreneurs forget to optimize their product pages and categories for search, missing the opportunity to attract organic traffic.
How to avoid it:
Set up clear and detailed titles and descriptions for each product, using relevant keywords that your audience in Argentina might search for. Don't forget to include attractive meta descriptions to improve click through in search results.
5. Failure to properly configure payment and shipping methods
One of the main cart abandonment points is encountering problems with the payment method or shipping costs. If you don't configure these aspects correctly, customers can get frustrated and abandon their purchase.
How to avoid it:
Offer several payment options, such as credit card, Mercado Pago or bank transfer, and make sure the process is clear and simple. Regarding shipping, adjust costs and delivery times according to the areas you plan to reach and consider including free shipping or promotions to encourage sales.
6. Not having a marketing plan or communication strategy.
Launching a store without a marketing plan is another common mistake. Many entrepreneurs think that having an active store is enough to attract customers, but, in reality, a store without promotion does not receive visitors.
How to avoid it:
Define a marketing strategy that includes social media, email marketing and, if possible, paid campaigns. The goal is to attract traffic to your store and convert it into leads. Think about special promotions and collaborate with influencers or other like-minded businesses to increase your visibility.
Creating a Tiendanube store is just the first step on your way to e-commerce success. Avoiding these common mistakes will help you build a solid store, improve your customers' experience and optimize your sales.
