Engagement on Instagram is a key indicator of the success of your presence on this platform. It reflects your audience's interaction and connection with your content, and is essential to measure the impact of your marketing efforts. In this post, we will explore what Instagram engagement is, how it is measured and what is a good level of engagement for 2024.
What is engagement on Instagram?
Engagement on Instagram refers to the interaction your followers have with your content. This includes likes, comments, shares, saves and any other form of interaction that shows that your audience is engaged with your brand. A high level of engagement indicates that your content resonates with your audience and that you are building a loyal and active community.
How is it measured?
Engagement on Instagram is measured using the following formula:
Engagement rate= (Total number of interactions/number of followers)x100
Interactions include likes, comments, shares and saves. Here is a breakdown of each component:
- Likes: Indicate that users like your content.
- Comments: Reflect a deeper level of engagement, as users are taking time to interact.
- Shared: Show that users find your content valuable and worth sharing with others.
- Saved: They signal that your content is relevant enough for users to want to return to it later.
What is a good level of engagement for 2024?
Determining a good level of engagement can vary by industry, account size and content quality. However, some general metrics can serve as a reference:
- Small accounts (less than 10k followers): A good level of engagement is usually between 6% and 8%.
- Medium accounts (10k-100k followers): Good engagement is between 4% and 6%.
- Large accounts (more than 100k followers): For these accounts, an engagement of 2% to 4% is considered good.
It is important to remember that these figures are approximate and may vary. The goal is to analyze your own performance and compare it to similar accounts in your industry.
Engagement on Instagram is a vital indicator of the success of your Instagram strategy. By 2024, a good level of engagement varies depending on the size of your account, but in general, smaller accounts should aim for higher rates, while larger accounts may have slightly lower rates. Implementing strategies to improve engagement, such as creating high-quality content and interacting with your audience, can help you meet and exceed these benchmarks.
