Instagram is one of the most powerful platforms for digital marketing, delivering results in both organic strategies and paid campaigns. However, to maximize its impact, it is crucial to analyze the right metrics in a marketing dashboard. A good dashboard not only centralizes data, but also allows you to make informed decisions in real time, optimizing efforts and resources.
Why a marketing dashboard for instagram is important.
A well-designed marketing dashboard allows you to monitor the performance of your strategies in a clear and structured way. By combining organic and paid metrics in one place, you can identify which tactics are working and adjust those that need improvement. This not only saves time, but also improves efficiency and return on investment (ROI).
Key Instagram stats to include in your dashboard
Organic metrics
- Reach
Measures how many unique people have seen your posts or stories. This is an essential metric to evaluate the visibility of your content. - Engagement
Includes likes, comments, shares and saves. This indicator reflects how relevant your content is to the audience. - Follower growth
Monitor the number of new followers and compare it to your content strategy. This will help you understand if you are attracting the right audience. - Impressions
Although similar to reach, this metric counts how many times your content has been viewed, including repeats by the same users. - Interaction rate
Calculates engagement divided by reach. A high rate indicates that your content is generating interest in relation to its visibility. - Traffic generated to your website
Analyze how many clicks come from links in your bio, posts or stories with links. It is crucial to measure conversions.
Paid campaign metrics
- Cost per click (cpc)
Evaluate how much you are paying for each click on your ads. This indicator is key to measure the efficiency of your campaigns. - Clicks on links
Analyze how many people have clicked on the links in your ads. This reflects how attractive your proposal is. - Paid reach
Monitor how many unique people have seen your ads, differentiating them from organic reach. - Conversions
If your campaign is sales or registration oriented, include the number of conversions achieved. Combine this metric with ROI to assess impact. - Click-through rate (ctr)
Measures the percentage of people who click on your ad after viewing it. A high CTR indicates that your ad is getting the right amount of attention. - Return on investment (ROI)
Calculates the revenue generated in relation to ad spend. It is the key metric to evaluate the success of your paid campaigns.
Combined metrics
- Comparison of organic and paid performance
By including both metrics in the dashboard, you can identify whether your growth is coming more from paid campaigns or from organic content. - Most effective content
Analyze which publications, both organic and paid, are performing best. This can guide future strategic decisions. - Best time to post
Use the combined data to determine the times when your audience interacts most with your content.
This is how you can structure your dashboard
- Divide the metrics into sections: one for organic, one for paid and one combined.
- Use graphs to compare trends over time, such as follower growth or ROAS.
- Set up automatic updates so that your data is always up to date.
- Highlight key metrics (KPIs) that are aligned with your marketing objectives.
An Instagram marketing dashboard should be a dynamic tool that combines organic and paid campaign statistics. By including metrics like reach, engagement, CPC and ROAS, you can get a holistic view of your performance and optimize your efforts more effectively. One of the easiest ways is with MasterMetrics which allows you to choose which metrics you want to see, the time period and how to open them.
