TikTok has established itself as one of the most influential platforms in the digital ecosystem, especially among young and creative audiences. And as expected, the growth in popularity was accompanied by a constant evolution in its advertising platform. If you are thinking of including it in your strategy this year, one of the first questions that arises is: how much will it cost to advertise on TikTok Ads in 2025?
The answer is neither unique nor closed: it depends on multiple factors such as the objective of the campaign, the type of ad, the segmentation and the chosen format. But it is possible to establish approximate ranges and analyze how competitive TikTok is compared to other platforms such as Meta or Google.
How much does a tiktok ads campaign cost today?
In 2025, TikTok maintains a dynamic auction-based cost structure, just like other ad platforms. This means that there is no fixed price per click or impression, but the cost is defined based on the demand of the target audience, the quality of the ad and the bid you are willing to offer.
As a reference, these are the approximate values currently in use:
- Cost per thousand impressions (CPM): between $2 and $10 USD, depending on country, audience and format.
- Cost per click (CPC): usually ranges from $0.20 to $1.50 USD, although in well-optimized campaigns it can be lower.
- Minimum budget per campaign: TikTok still requires a minimum of $50 USD per campaign and $20 USD per ad group.
This puts TikTok in a middle ground position: more expensive than Meta in average CPM, but cheaper than LinkedIn or YouTube in some cases, especially if native formats and interest targeting are leveraged well.
Factors influencing cost
The price of a TikTok campaign can vary considerably depending on several factors:
- Type of objective: outreach or traffic campaigns are usually more economical than conversion or lead generation campaigns.
- Segmentation: very specific audiences (e.g. senior management or technical niches) may have higher competition and therefore higher costs.
- Ad quality (relevance score): a creative ad, with good engagement, can be more economical because it has a better performance in the auction.
- Geographic location: advertising in markets such as the US, UK or Germany tends to be more expensive than in LATAM or Southeast Asia.
Is it profitable to advertise on tiktok?
The real value of TikTok Ads is not just in its cost, but in the type of attention it generates. Users spend much more time per session and show higher levels of interaction than on other networks. If the ad is well adapted to the style of the platform (native content, dynamic, with good music or storytelling), the results are usually positive even with moderate budgets.
In addition, TikTok continues to develop tools to improve conversion tracking, custom audiences and remarketing, allowing for improved profitability over time.
