In the world of digital marketing, a well-structured dashboard is essential to monitor and optimize campaigns in real time. Master Metrics offers an intuitive solution that allows you to build customized dashboards, integrating multiple data sources and facilitating decision making based on key metrics.
What is a marketing dashboard?
A marketing dashboard is a visual tool that centralizes and presents relevant data from digital campaigns and strategies in an organized way. It allows marketing teams to analyze performance, identify opportunities for improvement and communicate results clearly and effectively.
Key components of a dashboard in Master Metrics
Master Metrics provides a variety of components that can be added to the dashboard to effectively visualize information.
1. Tiles (Cards)
- Standard: Display individual metrics, such as clicks or impressions.
- Custom: Allow you to create custom metrics by combining data from different sources. For example, calculate total spend by adding Meta and Google Ads investments.
- Comparatives: They facilitate the comparison of metrics between different periods or campaigns.
2. Graphics
- Bars and lines: Ideal for visualizing trends over time.
- Circulars: Useful for representing percentage distributions, such as the share of different channels in total traffic.
Tables
They present detailed data in tabular format, allowing information to be sorted and filtered according to different criteria.
4. Texts and titles
They are used to add descriptions, explanations or headings that contextualize the data presented.
5. Filters
They allow information to be segmented by variables such as dates, campaigns, platforms or devices, offering a more specific view of performance.
Customization and flexibility
One of the strengths of Master Metrics is the ability to customize the dashboard to the specific needs of each team or client.
- Adaptive design: Colors, sizes and layouts can be adjusted to align the dashboard with the brand's visual identity.
- Custom Metrics: The "Custom Metrics" function allows the creation of specific indicators that reflect the particular objectives of a campaign.
- Integration of multiple sources: It is possible to connect various advertising and analytics platforms to get a holistic view of performance.
