Google never ceases to surprise us with its algorithm changes. Core Updates have become events that arouse great expectation and even a bit of anxiety in those who manage SEO strategies. This latest Core Update is no exception. But what's new and what can we expect in terms of impact? Here we tell you everything you need to know to adapt your strategy and ensure that your site in Argentina stays ahead of the curve.
The main changes of the Core Update
This 2024 Core Update continues in line with Google's recent adjustments, focused on improving the relevance and accuracy of search results. One of the highlights is the prioritization of "truly useful" content, i.e. content that directly and authentically responds to users' needs. This means that Google is now stricter in its evaluation of content quality and source authority.
1. Evolution in search intent detection.
Google continues to refine its ability to understand the intent behind each search query. This update introduces improvements in search intent processing, differentiating more accurately between informational, transactional and navigational queries. In Argentina, this means that sites must refine their content to align directly with what users want to find, especially for local and regional searches.
2. Stricter evaluation of the user experience (UX).
User experience has become a determining factor. Google more accurately evaluates metrics such as loading speed, interactivity and visual stability, known as "Core Web Vitals". For sites in Argentina, where connection speeds can vary considerably, this is crucial. A fast and stable page is now more relevant than ever to maintain a good ranking position.
More weight on domain authority and expert content.
With this update, Google reinforces its tendency to prioritize content backed by trusted and authoritative sources on their respective topics. This means that sites with a solid reputation and a history of verified content will gain more relevance. In terms of SEO, it is important to build links from respected sites in Argentina that have an active and trusted presence on the web.
Practical tips for adapting to the new Core Update
- Make sure you cover all search intentions in your content. Optimize articles to answer specific questions and offer rich content (such as infographics, videos, etc.) that can be useful for users with diverse intentions.
- Improve the user experience on your site: optimize your Core Web Vitals and check the loading speed, especially on mobile devices, as Google considers the mobile experience as a priority.
- Check the quality and relevance of your sources: make sure your content is well researched and reliable. Build a network of high-quality internal and external links, and avoid practices such as over-optimization or excessive use of keywords.
Google's Core Updates are an opportunity to review and adjust your SEO strategy. This 2024 update reinforces the importance of relevance, quality and user experience. Focusing on these aspects will allow Argentinean sites to adapt to Google's new requirements and improve their positioning in the local market.
