When talking about digital advertising, many brands think first of Google or Meta. However, there is a channel that, although less popular, can offer excellent results with less competition: Bing Ads, now renamed Microsoft Advertising.
Why consider Bing in your strategy
- Less advertising competition: many advertisers focus only on Google, which leaves more space (and better prices) on Bing.
- Lower CPC: as there is less competition, the average cost per click is usually cheaper.
- Valuable audience: Bing users tend to be over 35 years old, with higher purchasing power and use of desktop devices (key in B2B environments).
- Integration with LinkedIn: Microsoft allows you to segment audiences according to position, company or industry, something that no other search platform offers.
- Direct import from Google Ads: if you already work with Google campaigns, you can easily import them to Bing and keep structure, bids and creativities.
