In today's digital marketing environment, collecting and analyzing data from various advertising platforms is essential to make informed decisions. Master Metrics offers a comprehensive solution to centralize and personalize this information, facilitating campaign management and optimization.
Data integration from advertising platforms
Once your clients' advertising accounts have been linked, Master Metrics allows you to select specific metrics from platforms such as Meta, Google Ads and LinkedIn. These metrics, when added, are organized into columns within a centralized table. Importantly, the table has a date filter, allowing you to adjust the analysis period as needed.
Customization through Custom Fields
Master Metrics offers the ability to add custom fields to tailor the information to the specific needs of each client or campaign. Some examples include.
- Text fields: for relevant annotations or comments.
- URLs: links to additional materials or resources.
- Dates: to establish deadlines or important milestones.
- Numbers: such as sales targets or allocated budgets.
- Formulas: to perform automatic calculations based on other metrics.
These fields allow for greater flexibility and depth in data analysis.
Custom filters and views
The tool allows you to apply filters to segment information according to specific criteria, such as the performance of certain metrics or the assignment of analysts to different accounts. In addition, it is possible to save these configurations as customized views, facilitating quick access to relevant data sets.
Conditional formatting for effective display
Master Metrics allows you to apply conditional formatting to tables, visually highlighting data that meets certain criteria. This helps to quickly identify areas that require attention or that are performing outstandingly well.
Export and automation of reports
Data can be easily exported to Excel or Google Sheets. In addition, through an extension available in the Google Marketplace, it is possible to automate the updating of these reports, setting time intervals for data synchronization.
Master Metrics is presented as a robust tool for the management and analysis of advertising data, offering functionalities that allow a comprehensive and personalized view of campaign performance.
