In the dynamic digital marketing environment, monitoring the performance of advertising campaigns in real time is essential to ensure their success. Master Metrics offers an effective solution to automate this process by creating customized alerts that notify you of any significant deviations in key metrics.
What are alerts in Master Metrics?
Alerts in Master Metrics are configurable notifications that are triggered when a specific metric exceeds or falls below a certain value. These alerts allow marketing teams to react quickly to unexpected changes in campaign performance, thus avoiding potential wasted investment or missed opportunities.
Benefits of using alerts in your advertising campaigns
- Proactive monitoring: Receive automatic notifications about any anomaly in your campaigns, such as an unexpected increase in the cost per acquisition (CPA) or a decrease in the conversion rate.
- Task automation: Integrate alerts with project management tools such as Asana, ClickUp or Monday, automatically creating tasks for the team to act on immediately.
- Customization: Define multiple conditions for the same alert, allowing more precise control over the metrics that really matter for your business.
- Multi-channel notifications: Receive alerts via email, Slack or directly in your preferred task manager, ensuring that information reaches the right team without delay.
How to configure alerts in Master Metrics?
- Access the alerts section: Within your Master Metrics account, go to the alerts section to start the configuration.
- Select the metric to monitor: Choose the specific metric you want to monitor, such as CPA, CTR, ROAS, among others.
- Defines the activation conditions: Sets the threshold values that, when exceeded or not reached, will trigger the alert.
- Set up notifications: Decide how and through which channels you want to receive alerts, ensuring they reach the right people on your team.
- Save and activate the alert: Once configured, save the alert and activate it to start monitoring metrics in real time.
Integration with task managers
Master Metrics allows integration with various project management tools, facilitating the automatic creation of tasks when an alert is triggered. This ensures that each team member is aware of the actions needed to correct any deviations in campaigns.
