Integrating HubSpot with your ad campaigns not only centralizes information, but also boosts the efficiency of your marketing strategies. By connecting platforms like Google Ads, Meta Ads or LinkedIn Ads with HubSpot, you can get a clearer view of your campaign performance and optimize your efforts in real time.
Advantages of integrating HubSpot with advertising campaigns
- Data centralization: By linking your ad accounts with HubSpot, you can view key metrics such as ad spend, clicks and conversions directly in your CRM.
- Customer lifecycle tracking: HubSpot allows you to track how leads generated through advertising campaigns progress through the sales funnel, from first click to final conversion.
- Task automation: You can set up automatic alerts and tasks based on lead behavior, facilitating a timely and personalized response.
- Data-driven optimization: By analyzing the performance of your campaigns in conjunction with HubSpot data, you can identify which strategies generate the highest ROI and adjust your efforts accordingly.
Practical implementation with Master Metrics
Tools like Master Metrics make it easy to integrate HubSpot with your ad campaigns. Through its control panel, you can.
- Visualize key metrics: Create charts showing ad spend, number of leads generated and sales funnel stages reached.
- Custom fields: Add custom fields to track specific events, such as "Call completed" or "Proposal sent", and calculate metrics such as cost per lead or per conversion.
- Update data in real time: Data is updated automatically every hour, and you can force a manual update at any time to get the latest information.
