Top key metrics to optimize a Google Ads report

Top key metrics to optimize a Google Ads report

A Google Ads report should not be just a list of figures, but a tool that allows you to make clear decisions, detect opportunities for improvement and demonstrate the value of each campaign. To achieve this, it is essential to choose the right metrics. There are...
What is a Dashboard?

What is a Dashboard?

A dashboard, also known as a control panel, is a visual tool that allows you to monitor, analyze and present key information in a clear and concise manner. These dashboards are used to track the performance of various metrics and KPIs (Key Performance Indicators)....