New update on Max Performance campaigns

New update on Max Performance campaigns

Google has launched a series of enhancements to the Performance Max system, making it easier to measure and optimize advertising campaigns in Google Ads. These new features not only offer more detailed insights, but also provide a holistic view of the...
Meta Ads and new AI integrations

Meta Ads and new AI integrations

Meta, parent company of Facebook and Instagram, has begun integrating artificial intelligence into its Meta Ads platform. AI helps improve ad campaigns by optimizing ad performance, targeting more accurately, and providing...
What is Microsoft Clarity and how to use it?

What is Microsoft Clarity and how to use it?

Microsoft Clarity is a free web analytics tool that allows website owners to get detailed information about how users interact with their site. Unlike Google Analytics, Clarity offers additional features...
What's New at Meta Connect 2024

What's New at Meta Connect 2024

Meta Connect 2024 wowed the audience with innovations in the field of artificial intelligence, augmented reality (AR) and virtual reality (VR). From new devices to advances in AI, the conference showcased products that reinforce the leadership...