How to connect Linkedin to Looker Studio

LinkedIn is an essential platform for B2B marketing strategies, and connecting your data to Looker Studio (formerly Google Data Studio) allows you to visualize and analyze the performance of your campaigns in a clear and customizable format. With this integration, you can centralize metrics from LinkedIn Ads and organic profiles in a dashboard that combines data from multiple platforms.

Why connect linkedin to looker studio

While LinkedIn offers its own analytics tools, they can be limited for getting a holistic view alongside other channels such as Google Ads or Meta Ads. With Looker Studio, you can unify and customize your reports to understand how LinkedIn contributes to your marketing and sales goals.

Steps to connect linkedin to looker studio

1. Choose a third-party connector
   Currently, Looker Studio does not offer a direct integration with LinkedIn, so you will need to use a third-party connector such as Mastermetrics, Funnel.io or Windsor.ai. These connectors allow you to import data from LinkedIn Ads and LinkedIn Pages into Looker Studio.
2. Authorize your linkedin account
   • Register in the tool of your choice.
   • Connect your LinkedIn Ads or LinkedIn Pages account through the connector. This may require administrative permissions if you manage company accounts.
3. Configure the data you want to import
   Select the metrics and dimensions you want to visualize in Looker Studio, such as impressions, clicks, CTR, interactions or cost per conversion.
4. Integrate the connector with looker studio
   • Go to Looker Studio and select "Create" > "Data source".
   • Find the LinkedIn connector you have set up and integrate it.
   • Adjust the parameters according to your needs and make sure that the data is updated automatically.
5. Create your personalized dashboard
   • Use imported metrics to design graphs, charts and trends.
   • Customize colors, labels and filters to make the dashboard easy to interpret and aligned with your objectives.

Key metrics to include

Linkedin ads metrics

1. Impressions: measure how many times your ads were viewed.
2. Clicks: evaluate how many users interacted with your ads.
3. Click-through rate (CTR): measures the percentage of clicks in relation to impressions.
4. Cost per click (CPC): analyze how much you are paying for each interaction.
5. Conversions: identify how many relevant actions (downloads, registrations, purchases) your ads generated.

Linkedin pages metrics

1. Reach: measure how many unique users saw your publications.
2. Engagement: evaluates interactions such as likes, comments and shares.
3. New followers: analyze the growth of your organic audience.
4. Website traffic: check how many clicks come from your page or posts.

Tips to optimize your dashboard

1. combines data from different platforms
   Integrate LinkedIn data with Google Analytics or CRM to analyze the multichannel impact of your campaigns.
2. Customize filters
   Filter by time periods, campaign types or audiences for deeper analysis.
3. highlights key metrics (kpi)
   Identify which metrics are most important to your objectives and place them in prominent positions on the dashboard.
4. set up automatic updates
   Make sure that data is updated regularly so that the dashboard always reflects recent information.

Connecting LinkedIn to Looker Studio is a powerful way to optimize your data analysis and create visual reports that combine both organic and paid metrics. By centralizing this information, you can make strategic decisions based on clear data aligned with your goals. Also, remember that with MasterMetics you can see all the data in one place, which will undoubtedly benefit your agency.