TikTok is not just an entertainment platform; it is a powerful channel for brands to connect with young, dynamic audiences. For a marketing agency, leveraging TikTok trends can make the difference between a viral campaign and one that goes unnoticed. Identifying these trends and using them strategically can help you offer innovative solutions to your clients and position your agency as a digital marketing expert.
Why are tiktok trends important for an agency?
TikTok operates in an ecosystem based on viral content, where trends dictate what types of videos capture the public's attention. These trends may include challenges, popular hashtags, songs, visuals or specific content formats. For marketing agencies, following and embracing these trends makes it possible:
- Connect with younger audiences who consume fresh, creative content.
- Position brands as relevant and up-to-date in a competitive market.
- Generate viral content that drives organic reach without the need for large advertising budgets.
How to identify trends in tiktok
1. follow the "for you" tab
TikTok's "For You" tab is designed to show relevant content and emerging trends. Spend time exploring this section to identify recurring patterns, such as songs or hashtags that are repeated in different videos.
2. uses analysis tools
Tools like TikTok Ads Manager's Trend Discovery or external platforms like Trendpop or Talkwalker allow you to monitor hashtags, songs and video formats that are gaining traction.
3. analyzes popular creators
Follow the most influential creators in your industry or niche. They are often early adopters or creators of trends that then go viral.
4. keep an eye on popular hashtags
Regularly review trending hashtags to find out what type of content is getting attention. These hashtags can also serve as inspiration for creative campaigns.
How to take advantage of trends in your campaigns
1. adapt trends to the style of your customers
Not every trend will fit your customers' identity. Once you identify a relevant trend, adapt its format or message to align with the brand's personality.
Example: If a trend uses a viral song, integrate that song into a video that highlights your client's values or products.
2. create viral challenges
Challenges are an essential part of TikTok. Design a creative challenge that invites users to interact with the brand, using a custom hashtag to generate recognition.
3. collaborate with influencers
Content creators play a key role in driving trends. Collaborate with influencers who are relevant to your clients' audience and who can use a trend to amplify the reach of the campaign.
4. act fast
Trends on TikTok are fleeting. Make sure your team can produce content fast to take advantage of trends while they are at their peak.
5. combines trends with paid campaigns
Reinforce your organic strategy by using TikTok Ads to amplify the reach of trending content. Formats such as In-Feed Ads or Branded Hashtag Challenges are perfect for maximizing impact.
Successful case studies
- fashion brand: An agency spotted a viral dance associated with a popular song and used it to promote a clothing line, adapting the moves to highlight the products.
- technology company: Leveraged a popular filter to showcase a product's innovative functionality, getting users to replicate the content using the campaign hashtag.
TikTok trends are a goldmine for marketing agencies looking to create relevant, engaging and viral campaigns. The key is to quickly identify opportunities, adapt them to each client's style and act before they become irrelevant. With a strategic approach, TikTok trends can boost the creativity, reach and results of your campaigns.
