Marketing is constantly changing. And agencies, epicenters of ideas and strategies, are no strangers to this transformation. Since the pandemic, the debate between home office, hybrid format or a return to face-to-face work has become one of the key questions in the industry. But beyond the where, many agencies are looking again at the how: how we design spaces that enhance creativity, collaboration and brand identity.
Because yes, the office matters. Not as an obligation, but as an experience.
The office as part of the culture (and not only of work)
More and more studies confirm it: the physical environment has a direct impact on how we think, work and connect. In the agency world, where ideas are the main product, this has even more weight.
A comfortable place to work is no longer enough. We are looking for a space that speaks the same language as the agency. One that invites to stay, to exchange, to try. Versatile spaces, common areas that transform, well resolved concentration areas, integrated technology, aesthetics aligned with branding.
And that's where office design comes in. office design as a strategic tool. Good design not only solves functional needs: it builds culture. It helps communicate who we are as a team, what we value and how we want to work.
Hybrid also needs design
Many teams opted for flexible schemes. Remote days, face-to-face days, rotating schedules. But even in these cases, the office still plays a key role: it is the space where the sense of belonging is reinforced. Where casual chats that trigger new campaigns take place. Where learning is shared and achievements are celebrated.
That's why more and more agencies are investing in rethinking their space with a holistic view. From the layout to the choice of furniture, acoustics, lighting and biophilia, everything influences how a day's work feels (and performs).
Spaces that inspire teams
A well-designed environment is much more than a beautiful office. It is a tool to attract talent, build customer loyalty, improve creative processes and scale as a team. In an industry as competitive as marketing, making a difference is also a way to make a difference.
And if you are looking for a real transformation - mixing aesthetics, functionality and strategy - the ideal is to rely on specialists. Studios such as Gamatec, which understand the needs of modern companies and accompany the entire process: from the project to turnkey execution.
Because in the end, to work well is also to feel good in the place where ideas are created.
