How to measure AI citations for SEO
Artificial intelligence is changing the way users search for information and search engines display results. With the advent of experiences such as Google Search Generative Experience (SGE), Bing Chat or ChatGPT integrated into search engines,...
How to make a marketing presentation that convinces and generates results
Learn how to make an effective marketing presentation: key steps, recommended structure and how to use data to convince and align your team or clients.
Google Ads Report: how to set up the presentation in Google Slides with Master Metrics
When it comes time to present results to a client, a clear, visual and professional Google Ads Report can make all the difference. However, for many agencies and marketing teams, preparing these presentations remains one of the most time-consuming tasks....
Save time on reporting and get better results from your Ad campaigns
What Google Slides is and how to use it to enhance your presentations
Discover what Google Slides is, its features and how to use it to create a professional, collaborative and accessible from any device marketing presentation.
Social media metrics presentation: how to save hours with automated templates in Google Slides
Learn how to create a social media metrics presentation in Google Slides in minutes with automated templates from Master Metrics. Save time and customize each report for your clients.
How to write a marketing report?
Learn how to write a marketing report step by step: what data to include, how to structure it and how to save time with automated reporting tools.
Recent changes on Instagram: what every agency should know.
Instagram continues to transform. Not only as a social network, but also as a key platform for the advertising and digital content ecosystem. The latest updates launched by Meta are aimed at improving the user experience, increasing security for minors,...
Kommo vs Pipedrive: which is the best CRM for digital sales teams?
Kommo or Pipedrive? Compare these two CRM tools and find out which one is better suited to your agency.
Master Metrics recognized by Tekpon as one of the best marketing analytics tools in 2025
We are proud to announce that Master Metrics has been featured on Tekpon - a rapidly growing platform dedicated to helping companies find the best software solutions to power their growth. What's more, we were mentioned in their newsletter more...
Close vs HubSpot: which is the ideal CRM for your marketing agency?
Are you choosing between Close and HubSpot for your agency? Learn the key differences between the two CRMs
Remote or face-to-face marketing agency? The role of physical space in creativity
Back to the office or remote? In this note, we explore how office design impacts the culture of marketing agencies and why physical space remains key.
Differences between Query Metrics and Calculated Metrics in Marketing Dashboards
Understanding and properly using Query Metrics and Calculated Metrics enables marketing teams to create more effective dashboards aligned with their strategic objectives.