The advantages of using a dashboard for Meta Ads
Managing Meta Ads campaigns can become complex when you manage multiple ads, audiences and metrics. A dashboard allows you to centralize information, optimize decision making and improve the performance of your campaigns. If your agency or business...
Monitor all your accounts with the Overview module of Master Metrics
Managing multiple accounts can sometimes be quite a challenge for those of us in the marketing world; data visualization, data collection, which kpi's to choose are just one of several examples of challenges we face every day. Luckily...
Explore the potential of Amazon Ads to boost your sales
Amazon Advertising is an essential tool for sellers looking to stand out in the digital marketplace. With millions of daily active users, Amazon offers a fertile field to boost visibility and sales of your products. Types of Ads on Amazon...
Save time on reporting and get better results from your Ad campaigns
Maximize your ads with Clarity and Google Ads integration
Analytics and digital advertising go hand in hand. Now, with the integration of Microsoft Clarity into Google Ads, marketers can gain deeper insight into user behavior and optimize their campaigns for better results. What is...
Boost your SEO strategy with these Chrome extensions
SEO is crucial to any digital marketing strategy, and having the right tools can make all the difference. Here are the best Chrome extensions that will help you optimize your website and improve your SEO...
Calendar 2025 for Community Managers in Argentina: Key Dates and Strategies
Successful social media management requires planning. A content calendar is essential to not miss any opportunity to connect with your audience. Here's a detailed calendar for 2025, tailored to the needs of your company's...
Learn how to identify and leverage TikTok trends to scale your marketing agency
TikTok is not just an entertainment platform; it's a powerful channel for brands to connect with young, dynamic audiences. For a marketing agency, taking advantage of TikTok trends can make the difference between a viral campaign and one that...
Step-by-step guide to connect TikTok to Looker
TikTok has become a key platform for brands looking to reach young and dynamic audiences. However, analyzing data from your campaigns and posts can be a challenge if you use multiple tools. Connecting TikTok to Looker Studio (formerly...
Learn how to calculate the P&L per client and per service for your agency + FREE template
Understanding your marketing agency's profitability is not just about looking at overall profit, it's about analyzing how each client and each service contributes to the bottom line. Calculating P&L (Profit and Loss) by client and by service allows you to...
Use Google AI Sales to power your marketing teams
Artificial intelligence is revolutionizing the way businesses operate, and Google AI Sales is a key tool in this transformation. Although initially designed to improve sales processes, its capabilities also have a significant impact...
Learn how to integrate Instagram with Looker Studio to analyze your marketing strategy.
Instagram is one of the most powerful platforms for generating digital marketing impact, but analyzing your data efficiently can be a challenge if you use multiple tools. Connecting Instagram to Looker Studio (formerly Google Data Studio) allows you to...
Key strategies for scaling your marketing agency across multiple channels
The growth of a marketing agency does not happen by chance; it requires a well-structured strategy that combines different channels to reach and attract new customers. From digital marketing to the creation of strategic alliances, each channel is...