Microsoft Ads: a powerful (and underestimated) alternative for your digital marketing campaigns
When thinking about digital advertising, most marketers think first of Google Ads or Meta Ads. However, there is a platform that has been quietly gaining ground and offers very valuable opportunities: Microsoft Ads. This...
What is Google Meridian and how can it transform your marketing strategy?
In a digital ecosystem where data is increasingly fragmented and users move between multiple devices, Google continues to bet on AI-powered solutions to help marketers work with...
Find out how to make a Google Ads report that really adds value.
Google Ads reports are essential to evaluate the performance of a campaign and understand if the advertising investment is generating the expected results. However, many times they are limited to showing an accumulation of data without a deep analysis, which is a...
Save time on reporting and get better results from your Ad campaigns
Discover how to make an effective Instagram report
For those working in digital marketing, presenting a well-structured Instagram report is key to demonstrating the impact of strategies and optimizing future campaigns. It's not just about showing numbers, but about interpreting data, drawing conclusions and...
What is a digital marketing dashboard and how can it improve your strategy?
In the world of digital marketing, making data-driven decisions is key to success. However, managing information from multiple platforms such as Google Ads, Meta Ads, SEO, social media and email marketing can be overwhelming. That's where a dashboard can...
The essential metrics that every digital marketing dashboard must include
Digital marketing dashboards are key tools for measuring strategy performance and making informed decisions. However, a common mistake is to fill them with too much irrelevant data, making them difficult to read and analyze. To make your dashboard...
The advantages of using a dashboard for Meta Ads
Managing Meta Ads campaigns can become complex when you manage multiple ads, audiences and metrics. A dashboard allows you to centralize information, optimize decision making and improve the performance of your campaigns. If your agency or business...
Monitor all your accounts with the Overview module of Master Metrics
Managing multiple accounts can sometimes be quite a challenge for those of us in the marketing world; data visualization, data collection, which kpi's to choose are just one of several examples of challenges we face every day. Luckily...
Explore the potential of Amazon Ads to boost your sales
Amazon Advertising is an essential tool for sellers looking to stand out in the digital marketplace. With millions of daily active users, Amazon offers a fertile field to boost visibility and sales of your products. Types of Ads on Amazon...
Maximize your ads with Clarity and Google Ads integration
Analytics and digital advertising go hand in hand. Now, with the integration of Microsoft Clarity into Google Ads, marketers can gain deeper insight into user behavior and optimize their campaigns for better results. What is...
Boost your SEO strategy with these Chrome extensions
SEO is crucial to any digital marketing strategy, and having the right tools can make all the difference. Here are the best Chrome extensions that will help you optimize your website and improve your SEO...
Calendar 2025 for Community Managers in Argentina: Key Dates and Strategies
Successful social media management requires planning. A content calendar is essential to not miss any opportunity to connect with your audience. Here's a detailed calendar for 2025, tailored to the needs of your company's...