Master Metrics recognized by Tekpon as one of the best marketing analytics tools in 2025
We are proud to announce that Master Metrics has been featured on Tekpon - a rapidly growing platform dedicated to helping companies find the best software solutions to power their growth. What's more, we were mentioned in their newsletter more...
Differences between Query Metrics and Calculated Metrics in Marketing Dashboards
Understanding and properly using Query Metrics and Calculated Metrics enables marketing teams to create more effective dashboards aligned with their strategic objectives.
How to extract data from advertising platforms with Master Metrics
In today's digital marketing environment, collecting and analyzing data from various advertising platforms is essential to make informed decisions. Master Metrics offers an end-to-end solution to centralize and customize this...
Save time on reporting and get better results from your Ad campaigns
How to create alerts for advertising campaigns
In the dynamic digital marketing environment, monitoring the performance of advertising campaigns in real time is essential to ensure their success. Master Metrics offers an effective solution to automate this process.
What are the essential components of a marketing dashboard?
Master Metrics offers an intuitive solution that allows you to build customized dashboards, integrating multiple data sources and facilitating decision making based on key metrics.
How to create a conversion funnel in Meta Ads without dying in the attempt
Imagine you are a soccer coach. Your goal is clear: to win the game. But to achieve it, it is not enough to put eleven players on the field and wait for them to be inspired. You have to develop a strategy, know your opponent, choose the right tactics and plan every step of the...
How to combine HubSpot with ad campaigns to maximize results
Integrating HubSpot with your ad campaigns not only centralizes information, but also boosts the efficiency of your marketing strategies. By connecting platforms such as Google Ads, Meta Ads or LinkedIn Ads with HubSpot, you can get a better view of your...
How to advertise on Bing Ads and take advantage of a less saturated channel
Discover how to advertise on Bing step by step. Less competition, lower CPC and targeting by LinkedIn make it an ideal channel to complement your digital strategy.
How much will it cost to advertise on TikTok Ads in 2025?
How much does it cost to advertise on TikTok in 2025? Find out the updated prices, CPC and CPM ranges, and what factors influence the budget for effective campaigns on the platform.
What is Kommo and what is it used for in marketing and sales?
Find out what is Kommo, the conversation-based CRM that centralizes communications, automates sales and improves the relationship with your customers in digital marketing and business.
How to set up sponsored posts on LinkedIn and better connect with your audience
Learn how to set up sponsored messages on LinkedIn step by step. Discover how to segment, write better messages and optimize your campaigns to generate more leads and real connections.
Key tips to monitor your Google Ads budget without losing control of your campaigns
Learn the best tips to monitor your Google Ads budget. Control your spending, optimize campaigns and avoid surprises with these key tips to improve your advertising performance.