Recent changes on Instagram: what every agency should know.
Instagram continues to transform. Not only as a social network, but also as a key platform for the advertising and digital content ecosystem. The latest updates launched by Meta are aimed at improving the user experience, increasing security for minors,...
Kommo vs Pipedrive: which is the best CRM for digital sales teams?
Kommo or Pipedrive? Compare these two CRM tools and find out which one is better suited to your agency.
Master Metrics recognized by Tekpon as one of the best marketing analytics tools in 2025
We are proud to announce that Master Metrics has been featured on Tekpon - a rapidly growing platform dedicated to helping companies find the best software solutions to power their growth. What's more, we were mentioned in their newsletter more...
Save time on reporting and get better results from your Ad campaigns
Close vs HubSpot: which is the ideal CRM for your marketing agency?
Are you choosing between Close and HubSpot for your agency? Learn the key differences between the two CRMs
Remote or face-to-face marketing agency? The role of physical space in creativity
Back to the office or remote? In this note, we explore how office design impacts the culture of marketing agencies and why physical space remains key.
Differences between Query Metrics and Calculated Metrics in Marketing Dashboards
Understanding and properly using Query Metrics and Calculated Metrics enables marketing teams to create more effective dashboards aligned with their strategic objectives.
How to extract data from advertising platforms with Master Metrics
In today's digital marketing environment, collecting and analyzing data from various advertising platforms is essential to make informed decisions. Master Metrics offers an end-to-end solution to centralize and customize this...
How to create alerts for advertising campaigns
In the dynamic digital marketing environment, monitoring the performance of advertising campaigns in real time is essential to ensure their success. Master Metrics offers an effective solution to automate this process.
What are the essential components of a marketing dashboard?
Master Metrics offers an intuitive solution that allows you to build customized dashboards, integrating multiple data sources and facilitating decision making based on key metrics.
How to create a conversion funnel in Meta Ads without dying in the attempt
Imagine you are a soccer coach. Your goal is clear: to win the game. But to achieve it, it is not enough to put eleven players on the field and wait for them to be inspired. You have to develop a strategy, know your opponent, choose the right tactics and plan every step of the...
How to combine HubSpot with ad campaigns to maximize results
Combining HubSpot with your advertising campaigns gives you a holistic view of your marketing efforts, allowing you to make informed decisions and optimize your strategies to achieve better results.
How to advertise on Bing Ads and take advantage of a less saturated channel
Discover how to advertise on Bing step by step. Less competition, lower CPC and targeting by LinkedIn make it an ideal channel to complement your digital strategy.